REDEFINING IMPOSSIBLE

James Lawrence, the Iron Cowboy, discovered endurance racing as a way to escape the hectic routine of Corporate America. After losing everything in 2008, he took comfort in his newfound passion for triathlons and went on to accomplish the impossible—completing 50 Ironman triathlons in 50 days, in all 50 states.

Gain insight into James’ training process, accomplishments and perseverance. Learn how he balances incredible feats with his home life as a devoted husband and father of five.

Attend this amazing event, and leave with a deeper understanding of how to:

• Truly go all in
• Break through tough mental and physical barriers
• Separate yourself and create your own lane
• Gain and expand your beliefs and convictions during your journey
• Discover your keys to success

EVENT AGENDA

4:00pm | Registration & Reception
4:30pm | Program Begins
6:30pm | Reception Begins