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Harnessing Your Inner Strength for Success

January 16, 2020 @ 3:30 pm - 9:00 pm

Presented by Brian Smith, Founder of UGG® Australia

Represent EO Arizona in this collaborative learning event with our friends in YPO Arizona, YPO Arizona Gold and YPO Scottsdale featuring Brian Smith, the Founder of world-renowned UGG® Australia brand sheepskin footwear.

His keynote will take you on his journey of building the billion-dollar UGG brand from its inception through the sale of the company to Deckers Outdoor Co.

A master storyteller, Brian recounts his highs and lows every new vendor faces while trying to get retail traction. He explains how innovation in product development, marketing and delivery is critical to keep momentum from season to season, and many secrets that have led to the longevity of the UGG brand. Filled with anecdotes of his dealings with buyers, struggles with manufacturers and lucky breaks, his talk will be entertaining and fun, but filled with meaningful takeaways for everyone who is charged with the vision, risk and longevity of their own business.

Launch your entrepreneurial passion and soul. 

3:30pm–4:30pm | Registration and Happy Hour Reception
4:30pm-6:00pm | Presentation
6:00pm-9:00pm | Dinner and Drinks


Please RSVP to All registrations must be made or cancelled by Wednesday, January 8. Cancellations after this date and no-shows (including guests) will be charged $200pp. Event is open to EO Arizona members plus one guest. Additional guests are $200pp.



Warehouse215 @ Bentley Projects
215 East Grant Street
Phoenix, AZ 85004 United States
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January 16, 2020
3:30 pm - 9:00 pm
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Melissa Groen
(602) 502-3967